How Online Retailers Can Optimize the Unboxing Experience
by Dgrantbraid
4 ways to add excitement to your customers' unboxing experience.
Everyone loves to open up packages, whether they’re new toys, new tech, clothing and everything in between!
That’s part of why subscription boxes, unboxing videos, and especially the arrival of items purchased online bring people so much joy.
As a small business offering online shopping and shipping it’s important to play in to the anticipation and excitement your customers feel when their purchase finally arrives. That means heightening the unboxing experience with carefully planned packaging, relevant messaging and value adding promotions. Adding to the unboxing experience can result in converting the recipient into a repeat customer and may even extend into social shares or vital word of mouth buzz.
Prioritize Packaging
Delight your customers from start to finish by packaging your products in a way that pleases the eye. Not only does that mean choosing quality boxes, bags or product pouches, but this can extend to additional elements like box fillers, labels and other items. Anything that makes the opened shipping box feel extra special.
Messaging Matters
Continue the conversation with your customers by adding labels and information cards to your mailer. This might be a coordinating brand label on the inside of a snack subscription box, a small note card providing care and handling instructions for a set of artisan bowls, or even a simple thank you card showing appreciation for the purchase.
Add Value
Everybody loves a gift with purchase, especially when it isn’t expected. Online retailers can easily increase the unboxing joy by including things like postcard flyers printed with exclusive coupon codes, fun branded stickers, small sample items or anything that might add value and encourage repeat purchases.
Custom Printed Labels and Cards
It’s easy to upgrade your product shipments with high quality, custom labels and cards from Avery! Simply choose the items you’d like to customize, and either use our free tool to design online or upload your artwork. Then choose from our assortment of materials and shipping options.