How to Make Your Own Jewelry Display Cards

by Gabriela Gutierrez

Affordable Earring, Necklace & Hair Bow Card Ideas

The branding and displaying of your jewelry and other accessories are essential if you want your products to stand out from the competition. Since your branding paints the overall mood of your company and is the first impression you’ll make with your target audience, professional and clean jewelry display cards are vital to maximizing the impact of your brand. To help you out, we’ve put together some simple, inexpensive ways you can create your own display cards for earrings, necklaces, enamel pins, hair bows and more.


Jewelry Main image
Jewelry cards

Jewelry Cards

For products that are historically considered luxuries, such as jewelry and accessories, cohesive and smartly designed display cards will heighten the effect of your product. Not only that, but they can also serve as a useful space to add important details such as contact info and social handles, taking the place of traditional business cards.

We have used Avery printable business cards and postcards for these projects. Our superior print and paper quality make the perfect backing cards. Plus, when you use the free design software, you can pick a beautiful professional design as a jumping-off point, upload your own art or design a card entirely within the software. This is a simple, cost-effective way for a small business to create the perfect display cards to elevate their brand.

Enamel Pin and Earring cards

Enamel Pin & Earring Cards

We recommend using a 1/16th-gauge hole punch for displaying your earrings & enamel pins. A sharp pushpin will also work but don’t use the jewelry to poke the holes as it might damage your product.

Place your earrings or pins on your finished display card and lightly mark with a pencil where to punch your holes. Make sure to consider the highest point of the earring or pin backings to ensure they will lay where desired. You don’t want your jewelry to cover your branding or other important information.

After you make your punches and add your products where desired, attach the clutch to the pin or earring backing as you usually would.

We have used Avery Postcard C2318-25 here.

Hair Bow and Barrette cards

Hair Bow & Barrette Cards

Making your hair bow display cards is as easy as punching your hole where you want your bow or bows to lay on your backing card. Keep in mind that you should punch the hole where it will fit closer to the base of the clip for a more secure hold.

Depending on your hair bow’s clip (we used a single-pronged alligator clip) a 1/8th-gauge hole punch is usually sufficient.

For a polished, professional look, our hair bow display cards were made using Avery Postcards C32252-25

Ring cards

Ring Cards

One of the more challenging cuts to make are those intended for holding rings on display cards. Choose a hole punch gauge that will fit the width of your ring without being too loose or creating tension that can dent your card. Unintentional dents or creasing to the card stock can compromise the hold on the ring. Our designers used a 3/32nd-gauge hole punch for the example above.

Punch two holes in the approximate width of your ring. To do this, we recommend creating the hole punches slightly closer than the max-width of your ring. This will allow the ring to hang slightly forward on the display card and minimize the risk of creating punches that are too far apart. 

Once you’ve made your punches, we recommend using a sharp box cutter to cut a single line connecting the two punches. Next, you simply slip your ring into your cuts, and you are done.

For added security, adhere your ring to the back of the card with a plain label Or use a custom logo sticker made with Removable labels. It’s a great place to add some extra branding or information as well.

Necklace cards

Necklace Cards

Using a similar method as our ring grips, choose a punch gauge that will fit the width of your necklace. You don’t want it to be too loose or too tight and create tension that can dent the display card. 

For necklaces, we created the punches on either edge of the cards. Be careful to not get too close to the edge. Approximately a quarter of an inch should suffice. Once your punches are in place, use a box cutter to cut a slit from the hole to the edge of your card. This is where you slide your necklace chain into the card.

After your chain is on the display card, it’s best to wrap up any extra length and secure it on the back with a label. If you want to add an especially luxe finish, create some custom labels that match your branding.